Blending Beauty with Healing—A Journey of Purpose

At Elemental Pick, we believe that the fusion of beauty and healing is a true gift. Our story began with co-founder Puva, whose personal health journey reshaped everything. At 36, she was diagnosed with an inflammatory condition linked to immune dysfunction—a wake-up call that inspired a complete lifestyle shift.

Determined to support her well-being holistically, Puva discovered the transformative power of safe, clean skincare. At the time, most products promised quick fixes at the cost of long-term health. Elemental Pick was born to challenge that norm—offering natural, effective skincare that nurtures every skin type without compromise.

‘We are advocating for a change’

Puva’s diagnosis sparked a deep transformation. She reexamined everything, from skincare and food to household products. What she found was alarming: everyday items were loaded with endocrine disruptors, chemicals known to interfere with hormonal balance and trigger symptoms. With little regulation in place, the need for safe, conscious choices became urgent. Elemental Pick was born from this truth.

How we started?

Elemental Pick began as a personal quest for safe, effective skincare. When Puva couldn’t find clean products that delivered results, she and her partners started formulating their own—using plant-based ingredients in small batches. The response was powerful. With support from a chemist and GMP-certified lab, the project evolved into a brand born during the pandemic, now advocating for clean beauty that truly works.

Why Elemental Pick? 

We believe true change begins within. Inspired by the raw power of nature’s elements—Air, Earth, Fire, and Water—Elemental Pick is a return to basics. As a mindful skincare brand, we prioritize health, wellbeing, and sustainability. Our mission: to create clean, home-grown products that nourish skin and honour the planet, proudly made in Malaysia that will fund a world-class research centre in Malaysia dedicated to the study of autoimmune disorders, with a primary focus on endometriosis and adenomyosis. We aspire to advance scientific understanding, improve early diagnosis and develop innovative treatments that enhance the quality of life for women affected by these conditions.