The Founder, Psi at the age of 36, was diagnosed with an inflammatory disease due to dysfunctional immune reactivity. This was an eye opener which led her to make choices on how to better support her health in every possible way.
This new-found awareness also made her scrutinize all her daily routines ranging from skincare regime, food consumption and purchase of household items. Shockingly, they were full of endocrine disruptors which interrupt and inhibit hormonal functions. Unfortunately, there were no stringent regulations or restrictions to protect our health and wellbeing by the authorities.
Psi started to look for alternatives and swapped her skincare and beauty products for safer alternatives. However, she was not convinced that a truly safe product was out there which delivered satisfactory results. Overtime, she started making her own skincare formulations using plant-based ingredients and produced small batches of products for personal use. Many people noticed the increased radiance and wanted to know her secret to youthful looking skin after 40.
This is the beginning of a journey towards clean-living and spreading awareness on the importance of natural skincare. As a mindful and environmentally conscious start-up, Elemental Pick aims to provide natural biocompatible skincare for all skin types. Health and wellbeing are No.1 priorities for us, hence we source for SDSs screened ingredients for all our products. Our long-term goal is to have a home-grown, health nourishing and environmentally conscious skincare line accessible to all.